MultiChoice to Shut Down Showmax Streaming Service

By Emmanuel Kwada

MultiChoice, the parent company of DStv and GOtv, has announced the discontinuation of its streaming platform Showmax after 11 years of operation.

Launched in 2015 initially in South Africa, Showmax expanded to serve users across multiple African countries, positioning itself as a key player in the continent’s growing digital entertainment market.

The decision follows a comprehensive review of the company’s streaming activities by the Showmax board. MultiChoice, now under French media giant Canal+ following its recent acquisition, cited substantial annual losses as unsustainable in the highly competitive and capital-intensive global streaming environment.

“The decision to phase out Showmax reflects our focus on building a sustainable, competitive business for the long term in an increasingly demanding global streaming environment,” the company stated.

While no specific shutdown date has been provided, MultiChoice has assured subscribers that the service will continue uninterrupted for the time being, with no immediate action required from users.

The company emphasized that customer experience remains a priority and promised to communicate detailed timelines, transition plans, and next steps well in advance.

Subscribers are expected to be migrated or supported through alternative offerings as part of the broader digital strategy adjustments.

The move comes shortly after Canal+’s completion of its landmark acquisition of MultiChoice. MultiChoice confirmed there will be no job cuts related to the shutdown, with employees offered various transition options and support.

Showmax’s closure marks a significant shift for MultiChoice as it refocuses resources amid intense competition from global and local streaming platforms across Africa. Further updates on implementation are anticipated soon.