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W.H.O organizes three days of Training for Adamawa Journalists and Social Media Influencers

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W.H.O organizes three days of Training for Adamawa Journalists and Social Media Influencers

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Media training on risk communication

In an effort to reduce the number of fatalities during an outbreak of a disease, Adamawa State Ministry of Health in collaboration with World Health Organization (WHO) has organized a three day workshop on ‘Health and Behavioural Change Reporting’ for Journalists and Social Media Influencers in Adamawa State.

Participants were drawn from Print, Broadcast, Online and Social Media Influencers.

The Objective of the workshop is to improve skills of participants beyond mere informative reporting to health behaviour outcome reporting.

Others are to increase the preponderance of lifesaving information on the mass media and social platforms, so as to enable at risk populations to take informed decisions to protect themselves from disease infections.

Kingsley Igwebuike,
In his presentation on Risk Communication, Kingsley Igwebuike, an official with the World Health organization (WHO) charged Journalists to imbibe the principles of Risk Communication while reporting an outbreak of a disease so as to curb the number of fatalities.

He said Journalists should be the first to report an outbreak of disease, but the report shall be factual, credible, and express empathy that will promote action.

Igwebuike added that Risk Communication creates stability and end crisis, which gives readers and listeners the confidence and willingness to take action and improves credibility of the media outfit.

The official also stated that Media should also be transparent in their health reportage that will defines the expected behaviour or rationale of people which requires the adoption by stakeholders.

Also in his presentation, ‘what the public needs to know about the diseases’, Dr Ahemen Terseer stressed the need for Journalists to enlighten members of the public on the importance of personal and hygiene and environmental cleanliness as basics for healthy living.

Dr Terseer called on the Journalists to focus their reportage on how people should change their behaviour in relation to health issues by being conscious how they relate with others in the community which help in curtailing the spread of disease.

Doctor Isah Salisu also makes a presentation on the ‘Overview of epidemic-prone diseases in Borno, Adamawa, and Yobe states to include Diphtheria, Monkepox, Lassa Fever, Cholera, Meningitis, Measles, and Yellow fever among others.